According to Business Week on August 22, 2008 Apple is expecting to sell 11 million iPhones in 2008. The CNN Money forecast back in the early days was 10 Million iPhones by Q3 of 2008.
Most analysts believe that this is an optimistic figure since the ales has taken off in Europe, especially Russia where the black market is 'making a killing' on the huge resale markup. The sale has also taken off in China, Germany, India, Japan, and even Canada. There is sale of iPhones in countries where Apple has not official launch their product, e.g. Russia, Jamaica.
Unfortunately I do not have the demography of the iPhones buyers but from my simple market research one can safely say that it is the 16 to 25 age group. A recently found long lost friend told me the story of how her 20 year old daughter got her iPhone for less than $20 after trading in her rewards.... the ingenuity of this demography. This category of customers are a force to recond with owing to their purchasing power, the need to be hip and current will forge and force the market to react to their needs. The multi-touch iPhone is here to stay and we are patiently waiting for the next ingenuity, not necessarily from Apple but for the time I am betting on Apple.
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